Alkemia Fuori Salone Milan 2019

DIGITAL DETOX DESIGN presents ALKEMIA, a multisensory experience between art and design, at Milan’s fuori salone, in the Tortona Design Week Digital Detox Design district, Alkemia Spazio Zip Zone Events | Via Tortona 26, Milan April 21-26, 2020, h. 10/20 | Special opening (by invitation) April 22, h. 20/22.30 Press preview April 20, 2020, h. 14/19 At the 2020 fuori salone, Digital Detox Design presents the new Alkemia project, in the Zip Zone Events space at Via Tortona 26 in Milan. Through the uniqueness and specificity of the artifacts of different designers, Alkemia aims to stimulate a broader reflection on the meaning of creativity. The event, conceived and curated by Alessio Conti, is based on the collaboration between the manufacturing world, designers and artists, in a path in which matter is dissolved, purified and recomposed. The design object thus becomes a tangible sign of a transmutation, of creative processes that have their origins in alchemy. Mining, casting, burning, and welding are forms of processing still used today in the creation of materials such as porcelain stoneware or steel. A metamorphosis that mainly concerns ideas that, through ingenuity, become products designed to meet contemporary practical and aesthetic needs. In Alkemia, the visitor is invited to a deep contact with matter that takes form and soul: the objects on display are not “things,” but Dirac fields, narrated events. Each product or artistic artifact, in fact, is told through scents, music and words, in a multisensory journey through the three main states of the alchemical tradition (albedo, rubedo, nigredo). Stefano Lodesani Studio curates Alkemia’s installation. The exhibition itinerary recounts alchemical states through color – white, black, red – lights, sounds and scents, creating symbolic suggestions and a sensory experience that enhances the relationship between man and artifact. Following Digital Detox Design’s eco-sustainable approach, materials with less environmental impact are used, such as fabrics, wood, metal, and industrial cardboard tubes, which, thanks in part to the strong contrasts of light and shadow, create a set-up with a strong scenic value. Stefano Lodesani Studio has signed projects for exhibitions such as Michael Kenna’s “Confessionals” in 2017 and the recent one on Antonio Fontanesi at the Civic Museums of Reggio Emilia. In addition to architecture, he cultivates his passion for design and graphics, obtaining publications in the ADI Design Index and the Compasso d’Oro catalog. The creativity of Pollini Home presents innovative ceramic furnishings with the intention of emphasizing the bathroom environment, a place to relax and devote oneself to self-care by dilating the time imposed by the rhythms of digital and social addiction.